Taxi Confessions and Local SEO

Archive note — 2026: I wrote this in 2014 after spending years driving a taxi while trying to figure out how the hell Google worked. Google+ is gone, products have changed, and some of the SEO advice below belongs firmly to its era. I’m leaving most of it intact because it documents how a small […]

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Why Choose Abraxi Taxi?

Back when this was originally written, here was our checklist: Registered with the State of Florida Compliant with applicable St. Augustine regulations City medallions displayed on the proper vehicles Proper commercial insurance and current licensing Drug- and alcohol-free workplace Timely service Knowledgeable—and mostly friendly—drivers Clean cars and cold air No strangers riding shotgun Comfortable taxi […]

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The Abraxi Taxi Driver’s Commandments

The Abraxi Taxi Driver’s Commandments — 2014 Back in 2014, I wrote some rules for Abraxi Taxi drivers. Reading them today, I apparently believed taxi dispatch required a combination of technology, discipline and divine intervention. Some things have changed. Smartphones are better. GPS is better. Payment systems are certainly better. But some of the old […]

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