Taxi Confessions and Local SEO

After about a year on being in the G+ communities I am here to share my SEO mistakes and successes.The reason I started to read certain SEO communities was I knew very little about websites and more importantly how people could find my business.
As a taxi driver in what is now a very competitive market in Saint Augustine, I have for years just been finding directories and filling out my information.I did have a website from a major company and through G+ realized my expensive.com was not being found by major players like Google.Whether on purpose or just human error I can not say.Now I have moved, was inconsistent with my name and changed my Web address.My local SEO needs massive medical attention.
The first thing to invest in is a website. Hire a professional you trust to build it.In my case +Ian Wortley decided to help me and created a nice WordPress site.
Next open a Gmail account and a G+ profile.It will be of great benefit to set up a mybusiness page on Google then start joining and reading the various articles posted in a variety of places in and around the web.
Since I am relatively new to the business alphabet..SEM, SEO, SERP, PPC et al and ad nauseum,I have finally found help on +moz and especially moz local.
If you are starting a new business, Yext.com can be an option at about 500.00 per year.They make it easy to add videos, pictures and content.
Moz local is a great deal for only 50.00 per annum and loaded with information.For me it is a bit hard to understand. I have been just following their lead and completing as many profiles as I can.They do offer a quick fix but remember I am a taxi driver and  have no clue about excel or.csv files.
That being said it is still user friendly for novices like me and I am sure a snap for those who are a bit more computer savvy.
Other opportunities to explore until your website gets some visibility might be Google adwords or Yellow Pages.Both are a bit costly but will generate immediate results.Building a viable Web page will take time but think long term.
Having a blog is a nice addition.Wordpress will offer a www address for a fee. Worthwhile in my opinion,or you can use the  free version.Blogger is completly free and appears to me to have a bit of +Klout.
You can learn about social media all over the web.Certainly Facebook, Twitter, Foursquare and Pinterest.Mozlocal and many more cover this in detail.Open up a business Facebook page and make sure that all you create is somehow attached to your webpage.
I highly recommend you spend as much time as possible with the G+ profile you have created.Initially you may need to spend some money to get your business noticed.Down the road with hard work and time,you will save money with a high powered website, getting you more than enough business.If needed;supplement with a smaller budget adwords campaign.
Things you need to consider
If starting a new business:
Have a website professionally done and hosted.
Careful choosing a name KISS.Keep it simple silly.Avoid underscores and if possible try to have product or service in name.
I think .com is better then .net , org or biz.
Set up a blog,social media and YouTube Have the webmaster link it your site.
Be consistent with your business name, phone number and address.
Start working on your G+ profile.
Follow gurus like +Johnny Base and + Jim Munro.There are several more Google geniuses out there you should try to find.You will need to learn about webmaster tools and Google analytics but nothing to techy.
Initially Sign up for Yext and Moz local to have your business submitted to the major directories.
Open up a mybusiness page on Google and make sure the business gets listed on Google maps.This should be automatic.
Use Google adwords or maybe Yellow Pages paid ads to start.Once your webpage gets established you will be able to spend less on paid ads and survive on organic results.
Start blogging and become an expert in your field.Learn about authorship and how it may help you.
Blogging is one way to gain backlinks.Backlinks make your website stronger.This is very complex and can land you in Google jail.Do not pass go! Be very careful scaling this slippery slope of SEO.
It seems that everyone and Google agree, which is unheard of, that content is King.Writing unique and original material regarding what you do and who you are is smiled kindly upon by the algorithmic gods.
Do your research and beware of those who promise too much.With hard work and time it will be you that gets to the top position in Search Engine Rankings.
Remember that in SEO not many agree on really that much.What I have posted here is what has worked for me so far.I am still spending money with advertising but I am not wasting it on companies that are either crooked or incompetent.I am a work in progress and am learning daily.I wish I knew about G+ and SEO years ago and thousands of dollars later.
Consider that I drive a taxi and my expertise in search engine marketing is practically non -existent.
I welcome any insights or criticisms. This is not a complete guide just a jump start for anyone new and if I can save them a few thousands dollars from the mistakes I have made so be it.
Remember to stay fresh and current as Google is a bit capricious;continuously changing it’s mind.

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